Model unit at the Hayworth
Model unit at the Hayworth
Model unit at the Hayworth
DESIGNER OF THE DAY

Designer of the Day: Samuel Amoia

After humble beginnings the hospitality industry and a one-year apprenticeship with Stephen Sills, Samuel Amoia has emerged as one of New York City’s most promising interior and furniture designers. Having envisioned masterfully layered residences and five-star hotels from Malibu to Belize that embody a “rough glamour” approach, the Samuel Amoia Associates founder now tries his hand at model units for the Hayworth, a forthcoming Upper East Side development, where his self-taught sensibilities flourish with style and panache.

After humble beginnings the hospitality industry and a one-year apprenticeship with Stephen Sills, Samuel Amoia has emerged as one of New York City’s most promising interior and furniture designers. Having envisioned masterfully layered residences and five-star hotels from Malibu to Belize that embody a “rough glamour” approach, the Samuel Amoia Associates founder now tries his hand at model units for the Hayworth, a forthcoming Upper East Side development, where his self-taught sensibilities flourish with style and panache.

Here, we ask designers to take a selfie and give us an inside look at their life.

Age: 37

Occupation: Designer.

Instagram: @samuelamoia

Hometown: New York.

Studio location: New York, with a satellite office in L.A.

Describe what you make: Homes, hotels, and furniture.

Model unit at the Hayworth
Model unit at the Hayworth

The most important thing you’ve designed to date: An important private residence in Malibu that’s currently in progress.

Describe the problem your work solves: None. It’s really not that serious!

Describe the project you are working on now: It was great to create three different spaces for three different types of users/clients at the Hayworth. The building interiors are really well-proportioned so it’s nice to also have these wonderfully scaled and large spaces in a new development. And the finishes were very transitional to work with—you can do so many different concepts in these units. 

Model unit at the Hayworth
Model unit at the Hayworth

A new or forthcoming project we should know about: Yes! Working on a few very cool new hotels which I’ll be announcing in the new year. Plus, the one in Belize I’ve been working on for five years, Itzana Resort & Residences, is finally opening in 2020. 

What you absolutely must have in your studio: Michael Jackson and gummy bears.

What you do when you’re not working: Sleep and hang out at my house upstate with my friends and dogs.

Sources of creative envy: Diego Giacometti.

The distraction you want to eliminate: iPhones ringing and pinging.

Model unit at the Hayworth
Model unit at the Hayworth

Concrete or marble? Marble.

High-rise or townhouse? Townhouse.

Remember or forget? Always remember, never forget.

Aliens or ghosts? Ghosts.

Dark or light? Light.

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